Want to find out how to maximise your fundraising using social media? We share our top tips!
With socialising in-person restricted and many people still working from home, it’s harder than ever to shout about your brilliant fundraising to the people you know. With the Government’s recent announcement that meetings are restricted to groups of six in England, there’s never been a better time to embrace the power of social media to share your story and maximise your fundraising. Not sure how? Here are all our tips.
Social media can become overwhelming if you try to do everything all the time. Committing to posting about your fundraising journey on Twitter, Facebook, Instagram, YouTube and Tik Tok is a surefire way to exhaust yourself before you’ve even started.
Instead we suggest choosing one or two channels and sticking to posting updates solely on them. Here’s some advice on how to select the right channels:
Social media success is all about being strategic, so you need to go in with a plan. Here are some things to consider:
This is probably the most important aspect of sharing your journey on social media. People connect with emotional stories and are more likely to click to donate if they know your fundraising for a cause that means a lot to you.
If you have a personal connection to Yorkshire’s Brain Tumour Charity, share it. If we’ve helped you or someone close to you, tell that story. Or if you haven’t been impacted by a brain tumour but think it’s a wonderful cause, share why you think so using stats and figures to back it up.
Once you have a timeline, it’s time to start crafting your updates. Here are some ideas for posts you can share:
People really appreciate honesty, especially on social media, so make sure you share the good, bad and ugly of your journey. If you’re massively struggling with your training or just can’t choose the playlist for your at-home festival, share those frustrations. People will see how much your challenge or event means to you and it may give them the nudge they need to donate.
Sharing your fundraising journey on social media is a great way to chart your progress and get all your friends and family excited about what you’re about to achieve. Enjoy posting about your progress and sharing snippets of your planning or training. Enthusiasm is contagious and your desire and passion will shine through to your donations.
We hope this helped you see how you can use social media to maximise your fundraising. If you’d like to raise much needed funds for Yorkshire’s Brain Tumour Charity, you can find out more on our fundraising page.