How to maximise your fundraising using social media

How to maximise your fundraising using social media

Tue 15 September

Want to find out how to maximise your fundraising using social media? We share our top tips!

With socialising in-person restricted and many people still working from home, it’s harder than ever to shout about your brilliant fundraising to the people you know. With the Government’s recent announcement that meetings are restricted to groups of six in England, there’s never been a better time to embrace the power of social media to share your story and maximise your fundraising. Not sure how? Here are all our tips.

Step 1: Choose your channel


Social media can become overwhelming if you try to do everything all the time. Committing to posting about your fundraising journey on Twitter, Facebook, Instagram, YouTube and Tik Tok is a surefire way to exhaust yourself before you’ve even started.


Instead we suggest choosing one or two channels and sticking to posting updates solely on them. Here’s some advice on how to select the right channels:


  • Choose the channel you naturally use the most – if you’re always on Instagram then post there, if Twitter is more your thing you’ll be more likely to share your journey if you’re using the app multiple times a day anyway.
  • Choose the channel your audience is more likely to be on – you might love Instagram, but if the majority of your older family members are on Facebook, this is probably a better channel to use to maximise your fundraising.

Step 2: Have a plan


Social media success is all about being strategic, so you need to go in with a plan. Here are some things to consider:


  • Timing – think about how far in advance of your event or challenge you want to start shouting about it. This will often be influenced by your fundraising goal and the type of event or challenge you’re doing. For example, if you want to raise £10,000 climbing Everest, you’ll need a longer timeframe than if you want to raise £100 hosting a bake sale.
  • Content – think about how you want to translate your journey to your online space. Do you want to share Instagram stories of your training? Short videos of your progress? Or perhaps Facebook image updates of your training runs? We’ll share a bit more about this later.
  • Frequency – you want to post enough to remind people to donate, but not so much they hit the mute button. Having an idea of how many times a week you want to share an update of your journey will help you get a grip on how much work it will take.
  • Keep stats to hand – factual information about why the cause you’re fundraising for needs your help is useful to have on hand so you can pepper them through your social media updates. Our team can help you with these.

Step 3: Craft your story


This is probably the most important aspect of sharing your journey on social media. People connect with emotional stories and are more likely to click to donate if they know your fundraising for a cause that means a lot to you.


If you have a personal connection to Yorkshire’s Brain Tumour Charity, share it. If we’ve helped you or someone close to you, tell that story. Or if you haven’t been impacted by a brain tumour but think it’s a wonderful cause, share why you think so using stats and figures to back it up.

Step 4: Create your updates


Once you have a timeline, it’s time to start crafting your updates. Here are some ideas for posts you can share:


  • If your challenge is an active one, share pictures of you in training.
  • Film video diaries of you getting ready for your challenge or event.
  • If you’re training outside - share shots of your routes and photo diaries of the things you’ve seen along the way.
  • Post regular countdowns as you get closer to your fundraising goal.
  • If you’re not really a visual person, sharing progress blogs is a good way to connect emotionally.
  • Create a bespoke frame for all your fundraising related images (Canva is a good tool for this) so your campaign is easily recognisable to your followers.
  • Some channels such as Instagram stories have special ‘donate’ stickers you can add to your posts to draw attention to your cause.
  • Use stats and updates from the charity to frame exactly why the fundraising you’re doing is so important.

Step 5: Be honest


People really appreciate honesty, especially on social media, so make sure you share the good, bad and ugly of your journey. If you’re massively struggling with your training or just can’t choose the playlist for your at-home festival, share those frustrations. People will see how much your challenge or event means to you and it may give them the nudge they need to donate.


Step 6: Enjoy it


Sharing your fundraising journey on social media is a great way to chart your progress and get all your friends and family excited about what you’re about to achieve. Enjoy posting about your progress and sharing snippets of your planning or training. Enthusiasm is contagious and your desire and passion will shine through to your donations.

We hope this helped you see how you can use social media to maximise your fundraising. If you’d like to raise much needed funds for Yorkshire’s Brain Tumour Charity, you can find out more on our fundraising page.

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